Create Your Own doll configurator
American Girl® has a product that allows customers to create their own doll and customize it any way they choose. Choices available include hairstyle, hair color, face shape, skin tone, eye color, outfit, accessories and more. I worked with the UX lead and development to help bring this to life for mobile and desktop experiences. Testing revealed that this version of the configurator increased engagement among all metrics. My role: UI, granular UX troubleshooting, visual design, animation annotation, and asset creation.