Email design 

Email design for marketing is an essential aspect of any successful digital strategy. Well-crafted emails can engage your audience, drive conversions, and build lasting relationships with customers. Whether you’re sending promotional offers, newsletters, or event invitations, email design helps create a visually appealing and cohesive experience that aligns with your brand. It ensures your message stands out in crowded inboxes, with clear calls to action, responsive layouts, and compelling visuals. A strong email design not only captures attention but also enhances the user experience, encouraging recipients to take action and interact with your content.

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However, email marketing design comes with its challenges. With a wide range of devices, screen sizes, and email clients, it's crucial to create emails that display consistently across platforms. Technical issues like broken links, slow loading images, or poor mobile optimization can negatively impact user engagement and hurt your campaign’s effectiveness. Additionally, balancing design aesthetics with functionality is key to ensuring your email looks great while still delivering on its purpose. Here is a selection of emails I designed while at Mattel.