Fazer 

Client: Fazer (EDM Lifestyle & Apparel Brand)
 

Challenge: Create a distinctive visual identity for Fazer Bear, a clothing and lifestyle brand aimed at Tampa Bay’s vibrant EDM scene. The identity needed to reflect the scene’s bold, high-energy aesthetic while also standing out in a saturated market. The name "Fazer Bear" called for a concept that balanced playfulness and edge—something that would resonate with the rave culture but remain visually ownable and unique.
 

Solution: The final identity featured abstract, geometric letterforms with a rhythmic, unpredictable flow—connecting and breaking apart in dynamic, unexpected ways. The color palette and patterns drew inspiration from candy-colored transparencies, evoking the energy of lasers, lights, and motion. The result was a bold, expressive visual language that felt uniquely Fazer—designed to thrive across both apparel and brand activations.

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While the brand never launched, this project was a rewarding exploration in translating sound and atmosphere into a kinetic visual system.